“Vorspsrung Durch Technik” or “Progress through techonolgoy” is the famous German virtue and philosophy of the world renowned car manufacturer Audi. The Audi Group, Ingolstadt, Germany, with its brands Audi, Ducati and Lamborghini is the most successful manufacturer of automobiles and motorcycles in the premium segment. Having its establishment in more than 100 markets worldwide has now landed in Dhaka. With a press meet & the event the showroom launch ceremony was held on 24th September 2017 at 242 Gulshan Tejgaon link road Dhaka & Progress Motor Imports Ltd becomes the authorized dealer for Audi vehicles in Bangladesh market.
The chief guest for the launch ceremony was, his excellency, Mr Micheal Kresten, the Deputy Head of Mission at the Embassy and Federal Republic of Germany in Dhaka. Accompanied by Ms Christine Rudloph, Importer/Dealer Network and Business development Manager for South East Asia Pacific Audi AG, Inglostadt Germany, inaugurated the event.
Synonymous to the Vorsprung Durch Technik, “Progress Motor Imports Limited” or PMIL has been assigned the official dealer of Audi AG products in Bangladesh market for the first time. Progress Motor Imports leadership team represent industries that include automotive sales, ready made garment exports and real-estate design and construction since 1968. Working behind the team and management of PMIL is led by Mr Fuad Abdullah as Chairman, Mr Saad Nusrat Khan as Managing Director and Mr Hasib Uddin as Director along with highly skilled personnel of PMIL trained under Audi AG guidelines.
Audi Dhaka Products and Facilities
Audi Dhaka built its After Sales and Service center at 429 Tejgaon Commercial area which is just a few minutes distance to its Audi Dhaka Showroom. Built on an area of 30,000 Square feet it is equipped with state of the art car service machinery , diagnostics tools and automated testers, state of the art paint-booth all under authorized official Audi supervision. A team of Audi trained service advisers, engineers and technicians will be working to meet the best possible standards for the clients.
Audi Dhaka’s Showroom is at 242 Tejgaon Gulshan Link road that follows the Corporate Identity guidelines of Audi AG for the best customer purchasing experience. The Concept of the showroom puts heavy emphasis on the use of technological advancement synonymous to Audis, for example the full use of Audio/video and digital services in the country’s most advanced digital showroom. Proper use of lighting technology is the main ingredient of the showroom that provides the best possible view of the car’s colors, curves design and definition of Audi AG.
In the press meet and showroom launch of Audi Dhaka- Progress Motors Imports Ltd 4 cars were unveiled. The Audi A4, A6, Q3 and the top of the line SUV Q7. The primary target of Audi Dhaka would be to introduce A4 A5 A6 Q3 Q5 and Q7 primarily. The A8L and A7 would also be in the offering in near future. However as the local infrastructure and market demand increases, the future applicable models will also be introduced. So this is indeed a good news for Audis S and RS line lovers!
Audi is offering premium products in Bangladesh along with the introduction of cutting edge technology, fuel efficiency and environmentally friend options for the growing Asian economy.
A global brand entering the country stands as a testament to the confidence and appreciation such brands have in Bangladesh’s growth so far.